PROMOTION
There are a variety of effective ways to promote and attract visitors to your web site. They include:
1. Printing your web site address on EVERYTHING. (stationery, business cards, newsletters, quotes, literature.)
2. Publishing an online newsletter on a regular basis to keep clients up-to-date with your business activities.
3. Changing the overall look of your web site regularly to keep it fresh and enticing for your customers.
4. Offering free services, contests, and/or promotions.
5. Sending e-mail to targeted customers about specials and promotions.
6. Updating the HTML code in your web site at least quarterly and re-submitting to search engines to assure top rankings.
META TAGS
Katz & Mouse goes the extra step to include META tags in the source code on all your web pages. These META tags describe the information on the web page, and assists in higher ranking in search engines. We suggest you research your competitors to determine how they are listed with search engines, and how their use of key words influence their ranking. META tags are found at the beginning of the source code of all web pages. They are written as follows:
The title should be a concise description of your company.
<meta NAME="Title" CONTENT="Katz & Mouse: A Creative Web Development Company">
A brief description, preferably your mission statement should be written in one sentence.
<meta NAME="description" CONTENT="Katz & Mouse develops, designs and maintains a world wide web presence for your business.">
An average of 20-25 keywords is appropriate.
<meta NAME="keywords" CONTENT="Web Design, Graphic Design, Santa Barbara, California, Internet Services, Creative, Small Business, Web Site, Web Development. Programming, eCommerce, Web Maintenance, Promotion">
NEWSLETTERS
Creating an email list of opt-in customers is the best resource to market your web site. Construct a monthly newsletter to keep your viewers inform of events and contests, new product releases and sales promotions. Sending a monthly newsletter not only informs your valued customers of timely events, it directs these customers back to your web site.
Katz & Mouse will format your newsletter and incorporate it into an HTML page that can easily be emailed to your newsletter email group. The best part of an email newsletter is there is no printing costs, no envelopes to address and no postage.
Another advantage to creating an on-line newsletter is the potential to sell advertising space and possibly produce a profit.
SEARCH ENGINE OPTIMIZATION
After site launch, Katz & Mouse submits your site to be listed in major search engines. Due to high traffic volume, listing in search engines can take months before a new site is noticed. Katz & Mouse understands the desire to be number one in the search engines, and while we cannot guarantee a high ranking, we can offer suggestions to possibly increase your ranking.
Choose Your Keywords Wisely
What words would potential customers type into a search engine to find your site? Use these words in the body content of your web site as well as in the META tag information in your source code.
Register Your Site Often
Registering your site with search engines is a time-consuming task. It is best to register your site by hand so that you can specify the category your site needs to be included. Don't just focus on the major search engines, there are many smaller directories that specialize in specific areas that are more willing to list your site before a major search engine.
Linking Your Site to Another Site
Many search engines choose to list a web site due to its linking popularity. Find sites that complement your web site and offer a free link to their web site in exchange for linking to your web site. Links not only have the benefit of a potential new customer from another web site, but the possibility of increasing your search engine ranking.
EMAIL US TODAY FOR MORE INFORMATION.