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If you are an affiliate or a member of a banner exchange, you need Click Through Tracking. The old saying "Knowledge is Power" is true. The more you know about your visitors' behavior, the more power you have to change your site to match the needs of your visitors.

Know How Many
Click Through Tracking gives you statistical information about clicks to other sites. You can then compare your statistical information with those you are linking to.

Know Where They're Leaving From
By tracking from which of your pages users are clicking to leave for another site, you then decide whether you need to change that page to increase or decrease outgoing clicks.

Know Where They're Going
There's no need to compare affiliate traffic reports to see how much traffic each link is generating. With Click Through Tracking, you can easily see on one page which links are being clicked the most and which ones are being clicked the least.